In today's lecture we covered semiotics, here are my lecture notes.
The signifier and the signified -
Signifier - Denotation - Marks on paper, sound in the air, an object - a real physical entity
Signified - Connotation - The mental concept in my mind when I hear the sound, look at the object - A cultural experience
An Indexical Sign - the moon landing footprint: just ordinary footprint however the indexical sign links to the Neil Armstrong moon landing footprint
The Iconic Sign - A photograph of a celebrity that is well known is an iconic sign. People know who the photograph and or painting is of, without being told
The Symbolic Sign - C A T - The letters do not look like a cat, the word is not the ‘sound’of a cat. The relationship to the creature is established by Convention.
Convention -
CAT = signifier
A photo of a cat = signified
The more symbolic the signifier, the more conventional the sign is.
Establishing Convention -
In order for us to make sense of the world we need to have Conventions. Otherwise every time we were confronted with images or text we would have to spend time working out what it meant as if for the first time.
Visual images can be put together or juxtaposed to establish conventions. Some of these seem `realistic`,
other juxtapositions are less realistic and require repeated attempts to make them seem `conventional`
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